We built the free Vivlab color generator to help you create harmonious color palettes from any image, like your logo for example.
Just upload the image file of your choice to generate a palette. You can then pull the exact color codes (HEX format) to use when building your web pages or any other marketing material.
Not happy with the palette you got? Try another image!
Click a color to copy its HEX code.
A color palette brings together the few shades that define the visual identity of a brand or a site. Choosing consistent, harmonious colors makes your communication instantly recognizable and more professional.
The tool reads the dominant colors in your image and builds a full range from them. Each shade comes with its HEX code (for example #4B3FD9), the universal format you can reuse across your web pages, your visuals or your documents.
Upload an image, your logo for instance: the generator spots the colors that show up most, then creates a range for each one from light to dark. All that's left is to click a shade and copy its code.
Always test your palette on a light background and a dark one: a color can read perfectly in one case and vanish in the other. Checking that contrast keeps your brand consistent everywhere you use it.