Your store, your brand, 100% yours.
Etsy brings you the audience of its marketplace, but you're a tenant there, and every sale gets a commission. Vivlab gives you your own site, your domain and 100% of your sales.
EtsyThe comparison in detail
Vivlab vs Etsy, line by line
The criteria that really matter when you want to launch and sell online, with no blind spots. Etsy has its strengths, and we point those out too.
| Criterion | All included, no code | Etsy Marketplace |
|---|---|---|
| Costs & commissions | ||
| Commission on sales | ✓0%. You keep 100% of every sale. | ✕6.5% per sale + payment fees + offsite ads (12–15%). |
| Starting price | ✓Fixed prices, announced upfront: store, analytics and SEO included from the start. | ~Free to open, but €0.20 |
| Transaction / payment fees | ✓No Vivlab fees. Payments through Stripe (card, Apple Pay, Google Pay, PayPal, Klarna, SEPA): only their fees apply. | ✕Transaction fees + payment processing fees. |
| Extra costs | ✓Everything is included: e-commerce, analytics, translation, SEO and blog, with no apps or add-ons to buy. | ✕Ads, featured placement options, regulatory fees. |
| Setup & technical | ||
| No-code building | ✓Visual block editor or AI page generation: mobile and desktop preview, publishing history. | ✓Product listings to fill in, no code. |
| Hosting, HTTPS & backups | ✓Hosting and backups included; SSL certificate (HTTPS) generated and renewed automatically. | ✓Managed by Etsy, but it isn't your site. |
| Maintenance & updates | ✓Automatic. You have nothing to update. | ✓Managed by Etsy. |
| E-commerce store | ✓Included: physical and digital products, events and subscriptions, with variants, cross-sells and Click & Collect or Mondial Relay pickup. | ~Yes, but on the Etsy marketplace, not on your domain. |
| Day to day | ||
| Multilingual | ✓AI translation of all your content (pages, products, blog, emails), with a dedicated URL per language. | ~Etsy translations, within the marketplace. |
| Analytics | ✓Sales, average basket, conversion rate, sources and countries, no cookie banner, GDPR-compliant. | ~Stats limited to your Etsy shop. |
| Search ranking (SEO) | ✓Fast pages, sitemap and robots.txt generated automatically, social previews for every page. | ~Listing inside Etsy; not your own brand SEO. |
| Support in French | ✓Real people supporting you in French: tracked support requests, email and video tutorials. | ~Etsy support, mostly self-service. |
| Data hosting & GDPR | ✓French editor, data hosted in the EU. | ~US company; you don't own the customer relationship. |
Vivlab or Etsy, made clear
Etsy brings me customers, does Vivlab do the same?
Etsy brings the traffic of its marketplace, that's its big strength. Vivlab gives you your own site: you build your audience through SEO, your social channels and your brand, without depending on a platform. Plenty of makers use both.
How much does Etsy take?
Etsy charges €0.20 per listing, a 6.5% commission per sale, payment fees, and offsite ads (12–15%). Vivlab takes no commission at all.
Does my Vivlab site really belong to me?
Yes: your domain name, your design, your data and your customer relationship are yours. On Etsy, you're a tenant on a marketplace.
Can I sell on Etsy and have a Vivlab site?
Absolutely. Many keep Etsy for discovery and send their loyal customers to their Vivlab site, with no commission.
Ready to build your stunning site ?
Get started for free in just a few minutes. Online store, statistics, translation and SEO are included in every plan, with no commission and a fixed price.