Link generator UTM
Build trackable links for your marketing campaigns in seconds with the free Vivlab UTM generator.
Enter your URL and campaign parameters, and the link builds itself automatically.
Parameters
Your UTM link
What are UTMs for?
The utm_* parameters you add to your links let Google Analytics and your stats tools pinpoint exactly where your traffic comes from: source, medium and campaign. That way you know which channels work best.
Get a handle on your UTM parameters
UTM parameters (Urchin Tracking Module) are small snippets added to the end of a URL to identify where a visitor came from. They turn a plain link into a trackable one: the moment someone clicks, their origin lands in your stats. Essential for knowing what each campaign really brings in.
The 5 parameters
utm_source (the platform: google, facebook), utm_medium (the channel type: cpc, email), utm_campaign (the name of the operation), utm_term (the paid keyword) and utm_content (the visual or link variant).
How it feeds your stats
Google Analytics and most measurement tools read these parameters automatically. Your visits then sort themselves by source, medium and campaign, with no extra setup on your end.
When to use them
On all your outbound links: newsletters, social posts, paid ads, partner banners. No need for them on the internal navigation of your own site, though.
Our tip
Settle on a consistent naming convention from the start: always lowercase, no accents, with hyphens. The same channel written as “Facebook” and “facebook” will create two separate rows in your reports.