Your e-commerce metrics
The free Vivlab e-commerce calculator turns your basic numbers into key metrics: conversion rate, average order value, ROAS and cost per order.
Enter your figures for the month and everything is calculated automatically.
Conversion rate
2,50 %
Average order value
100,00 €
ROAS
N/A
Cost per order
N/A
How to read these metrics?
These four metrics sum up the health of an online store. Tracking them regularly helps you spot what's holding back your sales and measure how each action affects your business.
Conversion rate
Orders ÷ visitors. The share of visitors who actually place an order. It's your first lever for turning traffic into revenue.
Average order value
Revenue ÷ orders. The average amount spent per order. Raising it (upsells, bundles) grows your revenue without any new traffic.
ROAS
Revenue ÷ ad spend. The revenue generated for every euro spent on advertising. Above 1, your campaigns bring in more than they cost.
Cost per order
Ad spend ÷ orders. What it costs you to win an order. Compare it to your average order value and your margin to stay profitable.
Tip: focus on how these metrics move over time rather than their absolute value. A "good" conversion rate or ROAS depends on your industry. What matters is improving from one period to the next.